Proton goes big on promotions as it celebrates anniversary

Abdul Harith (left) and Dr Mahathir looking at the 30th anniversary logo.

SUBANG JAYA: Proton marked its 30th anniversary today with a special logo and a flurry of promotions that included selling the lowest range of the Saga at RM30,000.

The national car maker is offering a rebate of RM3,000 on all Proton models to customers who turn 30 years old this year. The offer is valid from July 9 to Sept 30. Proton owners can also trade their old car for a new Proton as they will get a rebate of RM100 for each year of their current vehicle age.

Customers will continue to benefit from the current promotion of 1.99% interest rate per annum on selected Saga and Iriz, 100% financing scheme for government staff, deals for graduates and undergraduates and low interest rates for other Proton models.

All new Proton owners will be covered under a seven-year extended warranty during the promotional phase.

Proton is also chipping in for the needy, with RM30 set aside for every Proton car sold.

Proton chairman Tun Dr Mahathir Mohamad and chief executive officer Datuk Abdul Harith Abdullah unveiled the 30th anniversary logo. Executed in a simple format, the logo combines elements of the past and the future in a circle where everything is linked together as in the automotive industry. Proton said it expresses the spirit of a forward-looking, progressive organisation that stays resilient, is responsible to its stakeholders and a force to be reckoned with for decades to come.

Abdul Harith said the anniversary logo would be used in all Proton’s advertising, products, signages and corporate activities.