The card, known as the DRB-Hicom Elite Card, was introduced at the Oct 3-4 Alami Proton Carnival, where a booth had been set up for Proton owners to register for free. Every registration at the carnival entitled each applicant to 300 pre-loaded Elite Points.
The programme is based on points collection and redemption. It aims to reward consumers with 1 Elite Point for every RM1 spent at any Proton outlets or participating merchants nationwide. Members will earn Elite Points for every transaction that they make with any participating merchants of the programme. They also can keep track of their Elite Points balance history and expiry by logging in to www.drb-hicomelite.com or calling the Elite hotline at 1-300-888-303.
As an Elite member, other advantages include Home Assist, Lifestyle Assist and Concierge Assist, Accident and Breakdown Towing Assistance and Emergency Roadside Assistance and Discounts and Perks Redemption.
For Home Assist, members are entitled to request for assistance on issues like plumbing repairs, air-conditioning service and repairs, electrical wiring repairs, locksmith, cleaning of carpets, and pest control services, among others. For the Lifestyle Assist and Concierge Assist, members can seek assistance to hotel and restaurant reservations, golf tee-off reservations, flower deliveries, and ticketing.
On discounts and perks redemption, members will be entitled to a discount of up to 30% on the published rate at selected hotels/resorts and car rental business partner, Avis Rent-A-Car. Apart from that, members of the loyalty programme are also entitled to a discount of 5% of the premium rate for motor insurance renewal made via DRB-Hicom Elite Programme at Multi Automotive Service and Assist, a DRB-Hicom Berhad subsidiary.
Proton said the two-day carnival attracted over 17,000 visitors and recorded RM30mil in bookings and sales.
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