KUALA LUMPUR - National automotive manufacturer PROTON yesterday delivered the all-new Proton Suprima S to its first buyer, The car was presented to Tan Sri Syed Hamid by the PROTON Chief Operating Officer - Commercial, En Hisham Othman.
Officially launched on 17 August 2013, the Proton Suprima is available in two variants: The Executive variant is priced from RM76,338.00, while the Premium variant is priced from 79,638.00 on-the-road for Peninsular Malaysia respectively. The model is powered by PROTON's 1.6L Turbo engine and mated with PROTON’s 7-speed ProTronic CVT, it delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6L power plant produces 140PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm. And as with all Proton models, its driving dynamics is enhanced with LOTUS Ride and Handling.
Malaysia's latest hatchback is "fully loaded with built-in value", with the Premium variant offering a host of features never before seen in a Proton model, such as PROTON Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.
It is PROTON's most well-equipped product to date, and comes with the highest safety standards PROTON has to offer, including a 5-Star ANCAP safety rating. The Premium variant also offers a host of features never before seen in a Proton model, such as PROTON Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.
According to En Hisham, the Proton Suprima S is a car that had been eagerly anticipated by the market this year, not only because of its dynamic and sporty shape, premium interior and superior engine performance, but because it is affordable and yet excels in the terms of styling, performance, safety and equipment level.
"To have support from Tan Sri Syed Hamid is an honour for PROTON, and this serves to motivate us here at PROTON to keep producing cars that our customers can enjoy - safe cars that are high in quality and value for money," he added.
With safety being a high priority for PROTON, the Proton Suprima S - which had received a 5-Star ANCAP safety rating, comes with an array of high-end safety features - six airbags, anti-trap power windows, ABS (Anti-lock Braking System), and ESC (Electronic Stability Control) with Traction Control. The Premium variant is also equipped with Park Assist with rear parking sensors, and reverse camera, making the Proton Suprima S one of the most well-equipped in its class.
"When I saw the Proton Suprima S at the official launch, I was impressed with not only the car's shape and design, but also with the list of features it offers. And most importantly, on top of it all, it was the emphasis on safety that PROTON had placed on the Suprima S, which made me decide to make the purchase on the spot. I also had the opportunity to test drive the Proton Suprima S after the launch, and was amazed by its LOTUS Ride and Handling feature, and the overall feel of the car, which I felt was on-par with other Continental cars that I had driven before," said Tan Sri Syed Hamid.
"With customers now being more discerning than ever, so it is my hope that PROTON will take this as a challenge and continue to work hard to produce even more competitive products in the future," he added.
The Proton Suprima S comes with PROTON's 5 Star Program, which consists of a 5-year or 150,000km warranty (whichever comes first), PROTON's 5-Year Free Road Assist and a 5-Star ANCAP (Australasian New Car Assessment Program) safety rating.
The Proton Suprima S can now be test driven at all PROTON authorized showrooms nationwide. Five colour choices are available: Fire Red, Tranquility Black, Solid White, Genetic Silver and a brand new colour, Atlantic Blue.
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