The 60 finalists arrived chauffeured-driven in 22 Proton cars comprising the Suprima S and Prevé, and led by a Lotus Evora, before being taken on a tour of the PROTON Shah Alam plant, and given an exclusive driving experience at the PROTON test track in the latest Lotus and Proton models, including R3 editions of the Inspira and Satria Neo.
During the visit, the beauty queens also participated in entertaining activities with their "little sisters" - 60 young girls who are the children of PROTON staff. These activities organised for the beauty queens were also part of an evaluation process, where the most outstanding participant of the day will stand a chance to be crowned Miss PROTON Elegant during the Miss Tourism International Finals on 31 December 2013.
According to PROTON Chief Operating Officer (Project Management & Strategic Initiatives), En Abdul Rashid Musa, PROTON's involvement in the pageant allows the Brand to not only reach out to an international audience, but also to introduce them to the world of PROTON; and more than that, to showcase the variety of Proton and Lotus products and services available. "We are delighted to host such global beauties - ambassadors representing 60 countries across five continents here at the PROTON headquarters. In a way we see this as an opportunity to bring the world to Malaysia, the home of PROTON and PROTON to the world. Our range of cars cater to customers from all walks of life, and there certainly is something for everybody - be it a Lotus model or a Proton."
"We also applaud the organiser's efforts in promoting tourism through this very unique way - what a perfect platform for rich and diverse cultural exchange, at the same time fostering the spirit of friendship and camaraderie amongst the contestants. This really could not come at a better time as Visit Malaysia Year 2014 is just around the corner. And on behalf of PROTON, I would also like to extend our appreciation to President and franchise owner, Datuk Danny Ooi for all his dedication and hard work over the years in making this pageant a successful world-class event it is now."
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