SHAH ALAM: Proton Holdings Bhd, which launched the Proton Persona Super Value (SV) model today, following the overwhelming response for the Proton Saga SV, is confident of brisk sales for this affordable variant.
Deputy Chief Executive Officer Datuk Lukman Ibrahim said the latest Persona model rolled off the assembly line after Proton successfully manufactured more than half-a-million Persona cars since it's launch in 2007.
Retailing for as low as RM44,938 per unit and coupled with the superior features incorporated into the car, he said the car offered value for money.
"This is an effort by Proton to compete with other car manufacturers," he told reporters after the launch of the Persona SV model held in conjunction the five-day Bola! Bola! Bola! Mega Test Drive Carnival which ends tomorrow.
Persona SV uses the 1.6 liter Campro engine and is equipped with front disc brakes, dual airbags, together with side mirror signal lights, anti-lock braking system and electronic brake force distribution.
Meanwhile, Chief Operation Officer (Commercial) Proton, Hisham Othman said Proton was targeting to sell 2,400 units of the Persona SV every month.
"We can reach this target," he said, adding that orders for the Persona SV model was expected to surpass that of the Saga SV.
Lukman said todate, orders for the Saga SV model had reached 42,000 units and almost 30,000 units have been delivered to customers.
Saga sales, including that of the SV model, was approximately 78,000 units per month, he said, adding a new Proton model was expected to be launched in the second half of next year.
On the carnival, he said it was part of Proton's strategy to attract discerning car buyers who now wanted to test drive a car before making a purchase.
Buyers are spoilt for choice at the carnival as Proton, besides offering discounts of up to 15 per cent, has lined up 79 cars comprising the Suprima S, Preve, Saga, Satria Neo and Inspira models for customers to test drive. – Bernama
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