Proton Prevé Arrives In Brunei Darussalam

Bandar Seri Begawan, Malaysian automotive manufacturer PROTON today unveiled and launched its new family sedan, the Prevé in Brunei Darussalam.

The Prevé was unveiled in a launch ceremony held at the Radisson Hotel Mutiara Ballroom in Brunei Darussalam by His Excellency Dato’ Abdullah Sani bin Omar, the Malaysian High Commissioner to Brunei. Also present were PROTON Holdings Berhad Deputy Chief Executive Officer, Dato’ Lukman bin Ibrahim and United Motors Sdn. Bhd. Managing Director Mr. Simon Gelan. United Motors Sdn. Bhd. is the sole distributor of Proton cars in Brunei.

With the unveiling, the stylish midsized sedan is now officially open for booking in the Sultanate, adding to the current line-up of Proton models available to PROTON’s customers in Brunei.

“We are very excited with the arrival of Prevé in Brunei. We have been waiting to introduce this model to our customers ever since it was launched in Malaysia in April 2012. From today, Bruneians will be able to purchase a new Proton model that has raised and set the bar for new generation of PROTON cars in key aspects of safety, performance, comfort, build quality, technology, overall design and convenience,” said Dato’ Lukman at the launch ceremony.

In recent months, PROTON has been aggressive in introducing the Prevé to its overseas markets. In October it introduced the model to the Australian market during the Australia International Motorshow 2012 and very recently in November, the Prevé was launched in Thailand at the 2012 Thailand International Motor Expo in Bangkok. Brunei is the third international market for the Prevé, with fourteen Proton models having already entered the Sultanate preceding the Prevé.

“With the introduction of Prevé in Brunei, PROTON reiterates its commitment and determination to strengthen itself as a reputable, trusted and preferred car brand in this region. And as PROTON’s sole distributor here, we also believe that United Motors is equally determined to help PROTON emerge stronger as a global car company and a brand that is defined by its philosophy of producing the right car, at the right time and at the right price,” added Dato’ Lukman.

Proton Prevé
The Prevé is offered in three variants; the Executive variants are equipped with the CAMPRO IAFM+ 1.6-litre engines and are available with Manual Transmission as well as 6-speed Continuous Variable Transmission (CVT) to provide smoother gear change and responsiveness. The Premium variant is powered by PROTON’s new generation 1.6-litre turbo engine, which delivers power and torque equivalent to that of larger 2.0-litre normally-aspirated engines - and is mated with a 7-speed ProTronic CVT transmission, also renowned for its fuel economical attributes.

PROTON’s latest family sedan is also its most technologically-advanced, as it utilises a method defined as Hot Press Forming (HPF) that provides better protection and higher body as well as structural rigidity without compromising the overall car bodyweight.

The Premium variant will also include features like steering mounted paddle shifters, as well as satellite navigation, auto headlights, rain sensing wipers, cruise control, reverse sensors, Bluetooth and iPod connectivity, and an engine push start button. Safety features of the Prevé includes dual front airbags, side and curtain airbags, ABS (Anti-lock Braking System), EBD (Electronic Brakeforce Distribution), and Brake Assist, Traction Control and ESC (Electronic Stability Control) in the Premium variant.

Additionally, the Premium variant is also equipped with a Smart Information Display system (SID) that displays vital information and status updates on the Prevé’s various functions such as average fuel consumption, distance to empty, battery health and faulty bulb indicator, gear shift lock indicator, home lamp indicator, vehicle intrusion warning and many more.

The Prevé showroom price is at BND$ 26,900 (MT) and BND$ 28,550 (CVT) for the Executive variants, and BND$ 32,650 for the Premium variant. Six colour choices are available for the Prevé: Blue Lagoon, Tranquility Black, Solid White, Fire Red, Elegant Brown and Genetic Silver. PROTON is also offering a five year or 150,000km (whichever comes first) warranty for the Prevé.

Note:
Photo caption (L to R): Pehin Dato Hj Mohd Ariffin bin Dato Haji Abd Wahab (Chairman of United Motors), HE Dato Abdullah Omar Sani (High Commissioner of Malaysia to Brunei Darussalam), Dato Lukman Ibrahim (Deputy CEO of PROTON Holdings Berhad), Mr Simon Gelan (Managing Director of United Motors)