Located in the heart of Brunei’s major business centre of Gadong, the 1,179 sq metre establishment is able to showcase a maximum of nine cars, and service up to 11 cars at any time.
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| Lukman (right) and Haznah at the launch of the centre and the Satria Neo R3. With them are (from left) United Motors executive director Alfred Yong Foh Sen, Gelan and United Motors chairman Pehin Datu Indera Negara Lt-Col (Rtd) Dato Paduka Hj Mohd Ariffin. |
The unveiling of the Satria Neo R3 in Brunei is its first international launch since the car was launched in Malaysia in November 2012.
The Satria Neo R3 is based on the Satria Neo CPS that has been enhanced with a new styling for a distinctive sporty style.
“With our continuous achievements in motorsports, the demand for Satria Neo is also being fuelled and has been further expanded. We believe there’s a market in Brunei for an affordable sports hatch back that is not being fulfilled at the moment,” said Lukman.
“Some of our customers are waiting for the revival of the Satria Neo, to purchase a sports hatchback that is not only competitively priced but proven in quality. The Satria Neo R3 is targeted at the young and the young at heart, and of course motorsports enthusiasts. With the R3 kit, it is 'coolness' that is affordable with performance that is proven.”
In recent months, Proton has been aggressive in exporting the Prevé sedan.
In October, it introduced the model to Australia followed by Thailand in November.
Brunei is the third export market for the Prevé, with 14 Proton models having already entered the sultanate preceding the Prevé.
The Gadong 3S Centre and the Satria Neo R3 were officially launched by acting high commissioner to Brunei Haznah Md Hisham. Present were Proton Holdings Berhad deputy chief executive officer Datuk Lukman Ibrahim and United Motors Sdn Bhd managing director Simon Gelan.
United Motors is the sole Proton distributor in Brunei.
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