As this involves the entire ecosystem of the industry, PROTON will further study all aspects relating thereto and the possible impact it has on not only the Company but the entire local automotive industry, to ascertain its next course of action, future plans and directions for not only the Company but also the entire ecosystem of the industry vis a vis our domestic and international markets.
Any decision on this will be made after due discussions and consideration with all our stakeholders, which include our vendors, suppliers, dealers, pre-owned vehicle operators and of course the consumers who have all along been supportive of Proton cars.
Nevertheless, just like all the other automotive industry players, any policy shifts towards market liberalisation has already been anticipated by PROTON and the Company is optimistic that it can compete in a fully liberalised market with affordable and good quality cars for our customers.
PROTON is fully committed to change the public's acceptability and perception about the brand and the 5-star ANCAP (“Australasian New Car Assessment Programme”) recognition from the Australian automotive regulators for Proton Prevé earlier this week, is the latest proof of the improved quality and safety capabilities of our Proton cars. The ongoing and continuing efforts by us towards improving quality and standards of Proton cars in the region has also earned our popular family sedan, the Proton Saga FLX the 3-star ASEAN NCAP award last month at the ASEAN NCAP Open Day held by Malaysian Institute of Road Safety Research (MIROS).
These achievements are not just testaments of PROTON’s new direction to provide our customers with a high level of safety protection in our cars, but these reiterates our commitment to further enhance our products and services on all levels and offer Malaysians good quality value-for-money cars.
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