In Kemaman, Terengganu where Proton contributed essential items to 142 families of PDRM Terengganu.
SUBANG JAYA: Proton has mobilised its Flood Relief Mission to the East Coast comprising 45 volunteers from its employees based at its headquarters in Subang Jaya as well as Kota Bharu and Kuala Terengganu branches.

The support for a two-day flood relief operation which started on 1 January 2015, is to lend a hand in the massive cleanup of public places and houses of the poor and the elderly.

“We are saddened by the hardships caused by the floods in the East Coast area as many were forced to flee from their homes unexpectedly when the floods hit the East Coast region last month in brutal force. We started the initiative in Pasir Mas, Kelantan on our first day (1 January), in a small village called Kg Sakar Sungai which is away from the main road and has not been visited by any NGOs. It is very fortunate that we are here to assist the 61 families who were stranded in their own homes,” said Datuk Abdul Harith Abdullah, Chief Executive Officer of Proton.

Abdul Harith added, “Help was extended to 205 other families in Terengganu on our second day, particularly in Kemaman. We hope our assistance will ease the burden of impacted families and communities particularly those who need financial aid for their children who will soon start their new school term.”

On 1 January, Proton Flood Relief Mission to the East Coast helped clean up several public places and houses of ailing old folks in Kampung Sakar Sungai, Pasir Mas, Kelantan and several houses of Proton’s staff in Pasir Hor.

Proton also contributed essential items which include canned food supplies, biscuits, toiletries, mineral water, blankets, baby disposable diapers, sanitary pads and disposable underwear.

The items were presented to representatives of the 61 affected families by Abdul Harith and Proton Edar’s Chief Executive Officer, Norzahid Mohd Zahudi.

On the same day, 41 employees of Proton also received similar aid, courtesy of Proton’s Kota Bharu branch.

On 2 January, help was extended to Kemaman, Terengganu where Proton contributed essential items to 142 families of PDRM Terengganu.


The contribution was handed over to Kemaman District Deputy Police Chief, DSP Normansah bin Din to representatives of police stations in Terengganu in which 58 of the families affected are from Kemaman district.

Essential items were also distributed to 60 families through the Community Service Centre under the care of Kemaman MP, Datuk Seri Ahmad Shabery Cheek.

Proton then visited 3 of its employees in Kemaman and Dungun to assist in the cleanup of their houses and contributed essential items to them.
SUBANG JAYA: Proton Holdings Bhd has reiterated its concern in helping those badly affected by the current flood crisis in the East Coast.

The national automaker had reactivated its Proton We-Care Prihatin Banjir programme recently.

“Although we initially offered a 20% discount on all the repair works to cars affected by the floods, we have decided to take up this programme more effectively under our corporate social responsibility initiative after monitoring the conditions that is worsening in the East Coast states of Kelantan and Terengganu, and Northern parts of the country,” said Proton chief executive officer Datuk Abdul Harith Abdullah.

“We feel that the discount offered earlier may not help much in the current situation. Therefore, we have decided to provide a substantial discount for replacement parts at 30% less and labour cost will not be charged to Proton customers affected by the flood. We advice that you send your Proton car for repair at the nearest Proton authorised service center,” he added.

The programme which will run until March 15, 2015 also includes free inspection service, valuation of damages and towing assistance from the affected location to the selected Proton service centres.

In a statement, Proton also gave tips on how to manage a flood-affected car:

1.) Do not turn on your car engine.

2.) Do not use a remote control to open the car door. Instead, do this manually.

3.) Make sure to remove the negative terminal of the car battery to stop the flow of electricity in the car.

4.) All three measures above are intended to minimise damage to equipment, in particular to electrical and mechanical components of the vehicle.

5.) If these steps are taken, some equipment can still be saved.

6.) After turning off the car electricity, remove valuables from the car, lock the door manually and get the car towed to an authorised Proton Service Center.

“As a national car manufacturer, we are responsible to help flood victims as the cost of vehicle repairs from flooding requires a huge amount of money. Through this programme, we hope to ease their burden,” said Abdul Harith.

Proton owners can contact Proton Customer Care at 1800-888-398 for enquiries, assistance and towing service.
KUALA LUMPUR: Proton Holdings Bhd says it is ready to collaborate in the Asean car project.

Proton chief executive officer Datuk Abdul Harith Abdullah said Asean was the next largest growing market in the world after China and that Asean countries should protect their own market territory by producing their own home-grown products.

“We would be very happy to extend our market deeper into other Asean countries with their collaboration, in expanding our brand further,” he said when asked to comment on the Asean car project, which was discussed by Malaysian and Indonesian leaders in October.

On Oct 20, Prime Minister Datuk Seri Najib Tun Razak said the project would be a dream come true as newly-elected Indonesian President Joko Widodo had expressed interest in pursuing the idea mooted by Malaysia.

After meeting Jokowi in Jakarta following his inauguration as the Indonesian President, Najib said Proton was expected to be involved in the project.

Abdul Harith said that as a Malaysian company and a household brand in the local industry, Proton would continue to channel its energy into realising the Government’s strategic objectives.

He said Proton was already an Asean car, as it had its own manufacturing facilities producing locally branded cars, unlike automakers in other Asean countries.

“Proton is ever willing to assist any country that is willing to grow together with us, with the blessings of the Malaysian Government,” he said.

Meanwhile, Abdul Harith said that 2015 would be another milestone for Proton as the year marked 30 years of the inauguration of Malaysia’s first national car.

In related developments, analysts maintained their ‘Neutral’ call on the automotive sector and selected MBM Resources Bhd as their top pick due to its attractive valuations and exposure to the small car segment via Perodua.

Affin Hwang Investment Bank Bhd said the National Automotive Policy 2014 would continue to be supportive of locally assembled energy efficient vehicles, which Perodua, Honda, Toyota and Mazda could stand to benefit.

However, it remained cautious on the auto and autoparts sector as it believed the sector was fairly valued and had limited re-rating catalysts.

“We cut our 2014 total industry volume (TIV) to 655,000 units in view of the weak first 11-month 2014 figures, possibly due to car buyers delaying purchases until the Goods and Services Tax (GST) is implemented,” it said in its research note,
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