PROTON Holdings Berhad (PROTON) today played host to the finalists of the 2013 Miss Tourism International pageant at the PROTON Centre of Excellence. PROTON is also the official car provider and Golden Sponsor of the 2013 Miss Tourism International pageant.

The 60 finalists arrived chauffeured-driven in 22 Proton cars comprising the Suprima S and Prevé, and led by a Lotus Evora, before being taken on a tour of the PROTON Shah Alam plant, and given an exclusive driving experience at the PROTON test track in the latest Lotus and Proton models, including R3 editions of the Inspira and Satria Neo.

During the visit, the beauty queens also participated in entertaining activities with their "little sisters" - 60 young girls who are the children of PROTON staff. These activities organised for the beauty queens were also part of an evaluation process, where the most outstanding participant of the day will stand a chance to be crowned Miss PROTON Elegant during the Miss Tourism International Finals on 31 December 2013.

According to PROTON Chief Operating Officer (Project Management & Strategic Initiatives), En Abdul Rashid Musa, PROTON's involvement in the pageant allows the Brand to not only reach out to an international audience, but also to introduce them to the world of PROTON; and more than that, to showcase the variety of Proton and Lotus products and services available. "We are delighted to host such global beauties - ambassadors representing 60 countries across five continents here at the PROTON headquarters. In a way we see this as an opportunity to bring the world to Malaysia, the home of PROTON and PROTON to the world. Our range of cars cater to customers from all walks of life, and there certainly is something for everybody - be it a Lotus model or a Proton."

"We also applaud the organiser's efforts in promoting tourism through this very unique way - what a perfect platform for rich and diverse cultural exchange, at the same time fostering the spirit of friendship and camaraderie amongst the contestants. This really could not come at a better time as Visit Malaysia Year 2014 is just around the corner. And on behalf of PROTON, I would also like to extend our appreciation to President and franchise owner, Datuk Danny Ooi for all his dedication and hard work over the years in making this pageant a successful world-class event it is now."










PUTRAJAYA: Proton is expected to produce a hybrid car by the end of next year.

Its executive chairman, Tan Sri Mohd Khamil Jamil, said the national car maker is now looking at ways to produce and market the car.

Mohd Khamil
"We are still on track with the project. We will complete the new technology by the end of 2014," he told reporters after the handing over of the first batch of the new-look Proton Perdana cars to Prime Minister Datuk Seri Najib Tun Razak at the Perdana Putra complex here today.

In another development, Mohd Khamil said Proton, a DRB-Hicom subsidiary,  is expected to launch its electric vehicle (EV) by end-2015.

"The EV prototype is ready, and we are now at the testing stage to ensure it meets local specifications," he said. - Bernama
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Najib examining the new-look Proton Perdana bearing the number plate W 11 N. - Bernama

PUTRAJAYA: Prime Minister Datuk Seri Najib Tun Razak launched the new-look Proton Perdana as the official government car today.

The new version of the Proton Perdana comes in two variants, the Perdana 2.0 L and 2.4 L, with improved security features and comfort.

Two special edition units of the car were brought out for Najib and Deputy Prime Minister Tan Sri Muhyiddin Yassin.

At the event, Najib received his official car bearing the registration number W 11 N.

Several Cabinet ministers and Proton executive chairman Tan Sri Mohd Khamil Jamil were present at the event.

Later, at a press conference, Mohd Khamil said Proton Holdings Berhad, a wholly-owned subsidiary of DRB-Hicom, had delivered the first batch of 200 units to the Government.

He said a total of 3,000 units would be delivered on a staggered basis over the space of two years to replace the existing fleet of Proton Perdanas.

"For the moment, the new Proton Perdana will be used only as the official car of the government. It will not be sold to the public.

"Proton has received requests from the state governments and statutory bodies to make the switch as well, but this is subject to approval," he said.

Mohd Khamil said the new Proton Perdana was part of the development programme undertaken by Proton with its collaborative partner, Honda of Japan.

"We are truly grateful to our Prime Minister and the Malaysian government for keeping their faith in Proton and for giving us the opportunity once again to be the provider of the official government vehicle," he said.

Mohd Khamil said the Perdana replacement model came under the first phase of Proton's plan to develop a new D-segment (large family) car.

He said Proton had began the second phase of the programme which involved further development of the D-Segment model under a platform-sharing initiative with Honda, with a completely new interior design and exterior changes.

"It will be unveiled to the Malaysian market in 18 to 24 months' time, and will be sold to the public," he said. - Bernama
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SHAH ALAM: Proton Holdings Bhd, which launched the Proton Persona Super Value (SV) model today, following the overwhelming response for the Proton Saga SV, is confident of brisk sales for this affordable variant.

Deputy Chief Executive Officer Datuk Lukman Ibrahim said the latest Persona model rolled off the assembly line after Proton successfully manufactured more than half-a-million Persona cars since it's launch in 2007.

Retailing for as low as RM44,938 per unit and coupled with the superior features incorporated into the car, he said the car offered value for money.

"This is an effort by Proton to compete with other car manufacturers," he told reporters after the launch of the Persona SV model held in conjunction the five-day Bola! Bola! Bola! Mega Test Drive Carnival which ends tomorrow.

Persona SV uses the 1.6 liter Campro engine and is equipped with front disc brakes, dual airbags, together with side mirror signal lights, anti-lock braking system and electronic brake force distribution.

Meanwhile, Chief Operation Officer (Commercial) Proton, Hisham Othman said Proton was targeting to sell 2,400 units of the Persona SV every month.



"We can reach this target," he said, adding that orders for the Persona SV model was expected to surpass that of the Saga SV.

Lukman said todate, orders for the Saga SV model had reached 42,000 units and almost 30,000 units have been delivered to customers.

Saga sales, including that of the SV model, was approximately 78,000 units per month, he said, adding a new Proton model was expected to be launched in the second half of next year.

On the carnival, he said it was part of Proton's strategy to attract discerning car buyers who now wanted to test drive a car before making a purchase.

Buyers are spoilt for choice at the carnival as Proton, besides offering discounts of up to 15 per cent, has lined up 79 cars comprising the Suprima S, Preve, Saga, Satria Neo and Inspira models for customers to test drive. – Bernama
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BANGKOK: Proton has launched the Suprima S in Thailand.

First unveiled at the 2013 Thailand International Motor Expo in Bangkok as the Premium variant, joining the likes of its stable mates including the Prevé, Saga FLX, Gen.2 and the Exora Bold.

From Left: Chairman of Phranakorn Group Baantheong, Managing Director of Phranakorn Auto Sales Thawatchai Jungsonguanpornsuk, Malaysian Ambassador to Thailand H.E. Dato’ Nazirah Hussain and Chief Operating Officer Commercial, PROTON Holdings Berhad Hisham Othman.

The Suprima S comes with Proton’s 1.6-litre turbo engine, mated to it’s 7-speed ProTronic CVT, capable of providing 138bhp at 5,000rpm and 2.5Nm of torque from 2,000 to 4,000rpm.

With a 5-star safety rating by the Australasian New Car Assessment Program (ANCAP), the car comes with Hill-Hold Assist, Electronic Stability Control (ESC) with brake assist, Traction control, ABS brakes with EBD, Active Headrests, seat belt pre-tensioners, auto door locks, front and rear proximity sensors and a reversing camera.

Other amenities include full leather seats, a push-start button, paddle shifters and auto cruise control to name a few.

The car goes on sale in Thailand for 805,000 baht (around RM81,000) with a choice of five colours: Atlantic Blue, Fire Red, Genetic Silver, Solid White and Tranquility Black to choose from.

This makes the Suprima S' fourth regional rollout.

The car was first unveiled in Indonesia for 275 million rupiah (RM75,000) in October, followed by Australia from A$21,790 (RM65,000) in early November, Brunei just a week ago and now Thailand.

British car manufacturer Lotus has secured a £10 million government grant which will see the firm create more than 300 new jobs.

The Regional Growth Fund (RGF) has awarded the automotive firm £10.44 million, which will be used for research and development of products, along with staff training. In addition Lotus is expected to create 313 new full time jobs to support production over the coming years.

Business Secretary, Vince Cable MP visited Lotus’ Norfolk headquarters today, 25 November 2013, where he toured the engineering and factory facilities and formally announced the grant to Lotus management.

The grant is a further boost for Lotus, following a £100 million investment by its owners DRB-HICOM which has allowed the company to enhance its engineering, productivity, efficiency and quality. Lotus is also recruiting for more than 130 new jobs, previously announced in July 2013.

The Regional Growth Fund (RGF) is a flexible and competitive £3.2 billion fund operating across England from 2011 to 2017. It supports projects that are using private sector investment to create economic growth and sustainable employment.

Aslam Farikullah, Chief Operating Officer at Lotus, said: “This grant is part of a wider strategy for Lotus created to ensure we thrive and grow.  We are responding to increased global demand for our cars and engineering consultancy services and this grant will help to position Lotus at the forefront of global automotive innovation.

“We have very exciting plans for our sports cars and it’s a very positive move for Lotus that we’re in a position to create new jobs and to significantly contribute to Britain’s automotive industry. “The team here at Lotus have worked very hard to secure this grant and every employee is playing their part in the stability, growth and future success of our company.”

Business Secretary Vince Cable said: “Lotus is an iconic British car maker, with some of the most innovative engineers in the business. The car industry is one of Britain's great success stories, employing over 130,000 people and helping to build a stronger economy by contributing £11 billion a year. The Government's industrial strategy is working and giving business the confidence to invest, creating more high skilled, long term jobs in the UK.

“I am pleased to announce today that our flagship economic plan to create jobs outside of London - the regional growth fund - is awarding Lotus a £10 million grant which will help them develop their next generation of cars and create over 300 new jobs in East Anglia.  The Government has already supported over 400 projects with £2.6 billion from the Regional Growth Fund, promoting growth in regions across England. The latest round is still open for another two weeks and I'd urge all businesses with a plan to support jobs in their local areas to apply"
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PETALING JAYA: Here's your chance to test drive a fleet of Proton cars at the Proton Bola! Bola! Bola! Mega Test Drive Carnival which will be held from Nov 30 to Dec 1, 10am-6pm at Shah Alam Stadium parking lot.

The Mega Test Drive Carnival will feature the largest ever display of Proton test drive units - 79 in total - in the country and will comprise of models such as Suprima S, Prevé, Exora, Saga, Satria Neo and Inspira.

Proton, the organiser of the event said that the main objective is to give the Malaysian public the opportunity to test drive the latest Proton cars.

Those who test drive any of the Proton cars will automatically be enrolled into the “Pandu dan Menang Contest”, where they stand a chance to win a brand new Proton Prevé LE.

There will also be daily prizes to give away such as a 42” Led TV, Samsung Galaxy Note 3, iPad Minis, and a cash prize of RM500.

Visitors will also enjoy discounts of up to 15% on selected Proton models throughout the duration of the Carnival.

Additionally, visitors on the hunt for spare parts can receive up tp 60% discount on selected items for Waja, Wira, Persona, Inspira, Saga and many other models.

Some spare parts will be sold as low as RM1.

There are also attractive packages for students who want to buy a Proton through Maybank's Easy Financing Scheme which allows them to apply for a loan if they are guaranteed by either their parents or their immediate family members who are working.

Fresh graduates can also apply for the Maybank Easy Financing scheme with just a valid job offer letter.

Maybankard EzyPay financing scheme also allows Maybank Credit Card holders to pay up to 10% down payment using Maybank Credit Cards with 0% interest and easy repayment scheme.

Punters will also be entertained by KRU Studios Talent Search programme where participants can choose to sing, dance, act and even showcase their talents at the KRU booth.

There will also be performances by Forteen, Aweera (MOJO) and SOFARZ as well as “Gymkhana” activities and demos by Proton R3 Team and Lotus Cars Malaysia.

So be sure to head out to the Proton Bola! Bola! Bola! Mega Test Drive Carnival which will be held from Nov 30 to Dec 1, 10am-6pm at Shah Alam Stadium Parking Lot (near the Go Kart Circuit).

Bandar Seri Begawan, PROTON Holdings Berhad (PROTON), a wholly-owned subsidiary of DRB-HICOM, launched the Proton Suprima S in the kingdom of Brunei Darussalam today. The introduction of the Proton Suprima S there comes after the model was launched in Australia last week, and Indonesia earlier this month.

The Proton Suprima S was unveiled at PROTON 3S Gadong Centre by Chief Operating Officer (Commercial) of PROTON, En Hisham Othman and Mr Simon Gelan, Managing Director of United Motors Sdn Bhd. United Motors is the sole distributor of Proton cars in Brunei.

The name 'Suprima S' is derived from the root word “supreme”, and reflects superiority in engineering, safety and performance that has been incorporated into the model. The youthful hatchback was conceived to meet the demanding needs of modern lifestyle, as suggested by its dynamic and sporty shape, premium interior and superior engine performance.

Available in the Premium variant, the Suprima S offers new features such as PROTON Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors, with specs that is identical to that of the Premium variant of the Suprima S launched in Malaysia last August.

The Proton Suprima S is powered by PROTON's 1.6L Turbo engine. Mated with PROTON’s 7-speed ProTronic CVT, it delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6L power plant produces 140 PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm.

According to En Hisham, the Suprima S PROTON's most well-equipped and safest product, with customer safety a priority for PROTON. "In developing the hatchback, all aspects of passenger safety was considered, and this was reflected with the Suprima S' 5-Star Australasian New Car Assessment Program (ANCAP) safety rating."

Other vital safety features include Electronic Stability Control (ESC) with brake assist, traction control, Anti-lock Braking System (ABS), anti-trap power windows, Park Assist with rear parking sensors, and reverse camera.

"Additionally, the driving experience was also important - and with the turbo engine and driving dynamics that is enhanced with LOTUS Ride and Handling, as with all our models - the customer is ensured enjoyment behind the wheel every time."

The Proton Suprima S also comes with 7-spoke, 17-inch rims and a 7-inch touchscreen with built-in navigation system, full leather seats, Push Start Button, paddle shifts, and auto cruise, amongst many other features.

"With everything that the hatchback has to offer, we are confident that the Suprima S will be well received in Brunei, as will the other future Proton models that we plan to launch in Malaysia and our Export countries. We have been here in Brunei for 26 years, and we look forward strengthening the Brand. Together with the support from our United Motors here, PROTON will continue to grow as a brand recognised for producing safe and quality cars that are value for money."

The Proton Suprima S (Premium) is available in five colour choices: Fire Red, Tranquility Black, Solid White, Genetic Silver and Atlantic Blue.
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SYDNEY: Proton Holdings Bhd has launched the Suprima S model in Australia.

Available in two variants - the GX and GXR, the Proton Suprima S is the national automotive manufacturer’s most comprehensively equipped model introduced to the Australian market with new levels of performance, styling, safety, driving dynamics and sophistication.

Proton chief operating officer (commercial)  Hisham Othman said the introduction of the model into the Australian market is a testament of Proton’s commitment to its customers in producing a variety of products that offer high levels of passenger safety, driving enjoyment, quality and value-for-money.

(From left) Proton head of export Dr Badrulhisham Mohd, Proton Cars Australia chief operating officer Kaye Amies, Hisham and Proton Cars Australia sales and marketing general manager Billy Falconer with the Suprima S.

The Suprima S is powered by a 1.6-litre Campro turbocharged engine ack will be available with a seven-speed Protronic CVT transmission with paddle shifters, followed by a six-speed manual transmission from next year.

Features include six airbags, electronic stability control with brake assist, traction control, anti-lock braking system with electronic brakeforce distribution, active headrests, seat belt pre-tensioners, auto door locks, front and rear proximity sensors, reverse camera and Active Hazard Lights that automatically switches on in the event of a collision or when sudden braking is detected from speeds above 90kph.

Five available colours are Atlantic Blue, Fire Red, Genetic Silver, Solid White and Tranquillity Black.

Sales in Australia start from Dec 1 with the GX CVT priced at A$21,790 (RM65,061) and GXR CVT at A$26,590 (RM79,405).

The Suprima S also gets five-year/75,000km free scheduled servicing, five-year/150,000km warranty and free 24-hour roadside assistance, and seven-year anti-corrosion warranty.
Tun Dr Mahathir Mohamad.

KUALA LUMPUR: The national auto industry needs to be sustained if Malaysia is to have a positive balance of trade," says former Prime Minister Tun Dr Mahathir Mohamad.

He noted that there would be a RM12 billion outflow from the country if all cars are imported, and at the same time, certainly increase the trade deficit.

"The national car has clearly contributed much towards reducing Malaysia's trade deficit and helped in the establishment of engineering industries, extending well beyond automobile manufacturing.

"It has also helped qualify Malaysia as a developed country which requires a high level of industrialisation, sophistication of economy and per capita income," he added.

Dr Mahathir, who is also the Proton advisor, said the national car maker, while not earning much money from exports, had still helped the country by preventing an outflow of money, through the purchase of foreign cars.

Speaking at a special luncheon in conjunction with the 4th Kuala Lumpur International Automotive Conference here on Wednesday, he said of the 600,000 units of cars sold annually, half the number was locally made.

"Assuming an average price of RM40,000 per unit, the total sales value would be about RM12 billion. This additional amount will be an outflow out if all cars are imported.

"Taking everything into consideration, Proton has contributed much towards the nation's economy and its development," Dr Mahathir added. - Bernama
Peda wants the Government to set a clear direction for Proton and Perodua under the revised NAP.

PETALING JAYA: The Proton Edar Dealers Association Malaysia (Peda) is hopeful that compulsory annual vehicle inspection for vehicles above 10 years old will be introduced in the revised National Automotive Policy (NAP).

“It will ensure the health and road safety of vehicles on the road.

“We also hope that there will be proper phase-by-phase implementation of the end-of-life vehicle (ELV) policy,” said Peda president Armin Baniaz Pahamin.

“Without ELV, Malaysia would not be able to sustain new car registration total industry volume (TIV) in the future, which will effect employment and future investment into automotive industry,” he added.

Armin said he hoped that the implementation of the ELV would be done in phases after the policy was introduced.

“The number of cars on the road and our total new car sales TIV per annum is over-populated compared with our population that is only one-third of Thailand and a lot smaller compared with Indonesia.”

StarBiz reported recently that the (ELV) policy was expected to make a comeback in the latest revision of the NAP, which, according to market talk, would be announced by year-end.

Citing an industry observer, it was reported that owners of vehicles aged 10 years to 15 years would have to undergo mandatory roadworthiness inspection under the ELV policy, which was scrapped in 2009 following public protest.

Armin also hopes that the NAP would have clearer direction for the national carmakers, namely DRB Hicom Bhd’s wholly-owned unit Proton Holdings Bhd and Perusahaan Otomobil Kedua Sdn Bhd (Perodua).

“Currently there is no clear direction on where our national carmakers are heading.

“There is also a need to re-define the classification of what a national car is and those that do not qualify should not get the incentives from the Government.”

Armin said incentives for the national carmakers should be retained.

“Policies for national carmakers should be differentiated with non-national cars and these policies are needed to make the former more competitive,” he said.
PETALING JAYA: Proton has launched the Proton Suprima S in Indonesia.

The introduction of the Proton Suprima S in that country marks the hatchback's first entry in a export market since it was first introduced in August.

The Proton Suprima S was unveiled at the Atrium Gandaria City Mall in Jakarta by Tuan Syed Hasrin Tengku Hussin, Deputy Head of Mission of the Malaysian Embassy in Indonesia, who was accompanied by chief operating officer (Commercial) of Proton, Hisham Othman and Mohd Asri Khayan, head of Proton Edar Indonesia.

"With the introduction of the Suprima S in Indonesia as Proton's new star, we hope to capture the hearts and minds of car lovers; and convince the Indonesian public that Proton remains committed in meeting the demands of customers and to continue producing a variety of products that offer driving enjoyment and satisfaction - and most importantly, cars that are safe, of high quality and value-for-money," said Hisham.


Only the Premium variant will be available in Indonesia, and it offers features such as Proton Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.

The Proton Suprima S is powered by a 1.6 litre turbo engine mated with to a seven-speed ProTronic continuos variable transmission (CVT).

It produces 140 PS at 5000rpm and with a maximum torque of 205Nm from 2,000 to 4,000rpm.

At the launch, Proton also introduced the Proton Exora Star FL, a new variant of its best-selling Exora Multi-Purpose Vehicle (MPV), which comes with all-new front and rear lights, as well as new front and rear bumpers.

The Proton Suprima S costs 275 million rupiah (RM78,118) on-the-road with insurance.

Indonesians will have five colour choices: Fire Red, Tranquility Black, Solid White, Genetic Silver and Atlantic Blue.
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SUBANG JAYA: Proton car sales jumped to 43,260 units or 27% year-on-year in the third quarter of 2013, mainly due to the introduction of the Saga SV in June.

On a quarter-on-quarter basis, Proton car sales increased 42% in the third quarter.

In a statement, Proton said more than 22,000 Saga SV units have been registered within four months.

The Saga SV is positioned as an affordable car for first-time buyers and small families, and also university and college students.


"With its unique selling propositions, three-star ASEAN safety rating and highly competitive pricing from only RM33,438 - the Saga SV will continue to strengthen its position as the consumer's preferred entry-level sedan," said Proton chief operating officer (commercial) Hisham Othman.

According to Proton, the automaker's latest offering, the Suprima S has also received strong interest since its launch in August.

The Suprima S is Proton's most well-equipped car to date, and is designed as a youthful hatchback with a dynamic and sporty shape, a premium interior and solid engine performance.

"Malaysians can look forward to new introductions from Proton within the next six months, as we continue to provide a variety of models that meets the needs and expectations of the public, products that offer driving enjoyment and customer satisfaction in every aspect, and most importantly, good quality and safe cars that are value-for-money," added Hisham.
PETALING JAYA: Proton and Media Prima Berhad have teamed up to create a new reality show called the Prevé Funz Challenge.

The reality game show - presented in English and Bahasa Malaysia, will be aired every Saturday from 2 November 2013 on TV3 at 7.30pm, and will run for eight weeks.

Eight teams, comprising three individuals each, will battle it out every week to complete challenges and tasks related to Proton.


The team that completes the task with the fastest possible time and most points wins the challenge, while the team that comes in last will be eliminated at the end of each episode.

The participating teams stand a chance to win cash, holiday packages and electrical gadgets.

The winning team will receive RM15,000, and the chance to visit the Lotus plant in Britain.

In addition, the team will be able to watch a Norwich City FC home game at the Norwich stadium.

Proton branding and motorsports group marketing director Pat Wahid said the Prevé was picked as the "star"of the show as it represented a new generation of Proton cars, that are well made.

The public will also get to take part in the contest.

A Viewers Contest held throughout the airing of the show, with the grand prize being a visit to the Lotus palnt and a chance to watch a Norwich City FC football match.

"Viewers are invited to visit the Prevé Funz Challenge site from Nov 2.

To complete their entry, they will need to collect four codes which will be revealed in selected episodes of the show and enter in the codes, then answer two questions based on the program, and complete a slogan.

Winners would be selected based on the correct codes, correct answers and best slogan.

Participants (all wearing T-shirts) of Prevé Funz Challenge last Thursday. They were accompanied by Media Prima group chief marketing officer Shareen Ooi (fourth from left),  Proton chief operating officer project management and strategic initiatives Abdul Rashid Musa and Pat.

KUALA LUMPUR: Proton has launched a limited edition Preve in conjunction with the start of a new contest “Pandu & Menang” that offers the car as the grand prize.

The Prevé LE has a limited production run of only 100 units and is only available in solid white.

Additions to the RM79,688 car include an all-new body kit, leather seats, 17" rims and a 5-Star ANCAP package with six airbags.

Lukman (third from left), DRB-Hicom and Proton officials posing with the Preve LE earlier today.

At the same time, Proton also unveiled a new colour for the existing Prevé called Soft Lilac.

Targeted at women buyers, the new colour option is available with immediate effect.

The “Pandu & Menang” contest, which begins today, will run for 60 days and ends on Dec 17.

Winners stand the chance to win daily and weekly prizes which include a 42" LED TV, electrical gadgets and cash prizes throughout the duration of the contest.

Prizes are worth more than RM400,000 in total.

The grand prize winner selected at the end of the contest will win the Prevé LE.

The contest was held to create excitement and improve Proton's visibility, said Proton deputy chief executive officer Datuk Lukman Ibrahim.

Malaysians and permanent residents of the country with a valid IC or passport and drivers licence are eligible to participate in the “Pandu & Menang” contest.

To enter, head over to a Proton showroom to test drive any Proton model and fill in the test drive form.

The contest is divided into two sections: one via SMS, where participants will need to answer two questions correctly and respond in the fastest time to win the daily prizes.

In the other section of the contest, participants must take a creative picture with the test-driven Proton car and upload it on Facebook for a chance to win the weekly prizes.

However, only the SMS contest participants who places a booking and registers his or her car within the contest period will be eligible to win the grand prize.
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KUALA LUMPUR - National automotive manufacturer PROTON yesterday delivered the all-new Proton Suprima S to its first buyer, The car was presented to Tan Sri Syed Hamid by the PROTON Chief Operating Officer - Commercial, En Hisham Othman.

Officially launched on 17 August 2013, the Proton Suprima is available in two variants: The Executive variant is priced from RM76,338.00, while the Premium variant is priced from 79,638.00 on-the-road for Peninsular Malaysia respectively. The model is powered by PROTON's 1.6L Turbo engine and mated with PROTON’s 7-speed ProTronic CVT, it delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6L power plant produces 140PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm. And as with all Proton models, its driving dynamics is enhanced with LOTUS Ride and Handling.

Malaysia's latest hatchback is "fully loaded with built-in value", with the Premium variant offering a host of features never before seen in a Proton model, such as PROTON Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.

It is PROTON's most well-equipped product to date, and comes with the highest safety standards PROTON has to offer, including a 5-Star ANCAP safety rating. The Premium variant also offers a host of features never before seen in a Proton model, such as PROTON Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.

According to En Hisham, the Proton Suprima S is a car that had been eagerly anticipated by the market this year, not only because of its dynamic and sporty shape, premium interior and superior engine performance, but because it is affordable and yet excels in the terms of styling, performance, safety and equipment level.

"To have support from Tan Sri Syed Hamid is an honour for PROTON, and this serves to motivate us here at PROTON to keep producing cars that our customers can enjoy - safe cars that are high in quality and value for money," he added.

With safety being a high priority for PROTON, the Proton Suprima S - which had received a 5-Star ANCAP safety rating, comes with an array of high-end safety features - six airbags, anti-trap power windows, ABS (Anti-lock Braking System), and ESC (Electronic Stability Control) with Traction Control. The Premium variant is also equipped with Park Assist with rear parking sensors, and reverse camera, making the Proton Suprima S one of the most well-equipped in its class.

"When I saw the Proton Suprima S at the official launch, I was impressed with not only the car's shape and design, but also with the list of features it offers. And most importantly, on top of it all, it was the emphasis on safety that PROTON had placed on the Suprima S, which made me decide to make the purchase on the spot. I also had the opportunity to test drive the Proton Suprima S after the launch, and was amazed by its LOTUS Ride and Handling feature, and the overall feel of the car, which I felt was on-par with other Continental cars that I had driven before," said Tan Sri Syed Hamid.

"With customers now being more discerning than ever, so it is my hope that PROTON will take this as a challenge and continue to work hard to produce even more competitive products in the future," he added.

The Proton Suprima S comes with PROTON's 5 Star Program, which consists of a 5-year or 150,000km warranty (whichever comes first), PROTON's 5-Year Free Road Assist and a 5-Star ANCAP (Australasian New Car Assessment Program) safety rating.

The Proton Suprima S can now be test driven at all PROTON authorized showrooms nationwide. Five colour choices are available: Fire Red, Tranquility Black, Solid White, Genetic Silver and a brand new colour, Atlantic Blue.
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Just a week after the launch of the national carmaker’s C segment hatch, members of the media were invited to participate in the drive to Nusajaya, Johor, in nothing less than the Premium variant of the sporty new model.

There are only two variants to be found here, the other being the slightly cheaper Executive variant.
The major difference between the two though, is that the Premium has all the bells and whistles.

As it should.

The Executive comes standard with six airbags, electronic stability control, anti-lock braking system with electronic brakeforce distribution, traction control, GPS navigation, the Proton Infotainment System (Android based) which includes a 7-inch LCD screen, DVD player, Intergrated DSP, Bluetooth, USB and iPod connectivity.


There’s also steering wheel audio controls, front fog lamps, and rear parking sensors.

Meanwhile, the Premium variant ups the ante with 17-inch wheels, push-start ignition, paddle shifters, cruise control, reverse camera, auto wiper activation and headlamp, hill-hold assist, a front parking sensor, six speakers and leather seats.

The southbound journey began from the Proton Edar Sdn Bhd Centre of Excellence in Subang Jaya on a sunny Saturday morning and took us through a mix of straight stretches of highways and windy roads.

It was a colourful convoy as all the colour options for the Suprima S - Fire Red, Tranquility Black, Solid White, Genetic Silver and the brand new Atlantic Blue - were unleashed for the drive.

All the colours work well here as none of it could disguise its lines and good-looking sporty shape.

While one might argue that, looks-wise, it’s pretty similar to the earlier Preve model, there are differences such as the black honeycomb grille, the sleeker front and rear bumper design (the latter incorporates the angular and aerodynamic brake lamps) and extended roofline courtesy of the roof spoiler.

There’s an ease that comes with driving the car in terms of steering, handling and performance.

The 1.6-litre CamPro turbo engine, with 140PS and a maximum torque of 205Nm, is grunty and delivers enough performance to make our drive enjoyable.

The engine only starts to get rougher once it exceeds 5,000rpm.

Mated to a smooth seven-speed ProTronic CVT (continuously variable transmission), there’s no fuss bringing the Suprima S up to speed even when I was light-footed with the accelerator.

This is a car that just wants to go regardless.

While the exhaust notes of CVT-equipped cars are notorious for being flat and hollow, the Suprima S begs to differ and has the tunes that are raspy and satisfying.

It’s a really spirited driving experience with the precise steering, responsive braking and class-leading handling.

Even around corners, body roll is minimal.

It does after all come with the Lotus-approved suspension set up which is slightly firm yet not uncomfortable for long drives.

The cabin makes you feel secure and comfortable and well insulated from vibration and noise.

A long-haul drive such as this proved to be pleasurable and I was not plagued by fatigue, a big plus in my book.

The issue I found with the interior is the build quality especially the glove compartment; it’s flimsy.

The bottom half of the centre console which houses the three knobs for climate controls is just plain.

Proton, however, has gone to great lengths to make sure the Suprima S meets international safety standards and received a five-star ANCAP (Australasian New Car Assessment Program) safety rating.

Proton has ambitious plans for the Suprima S, among which is to “uplift the brand image of Proton,” said Proton general manager for product planning & strategy Hazrin Fazail Haroon during his presentation.

It’s the right attitude to take. Even more encouraging, is that the Proton management acknowledges the problems and negative connotations it face.

It says it is ready to deal with such perceptions head-on by emphasising the needs of the customers first.
It is a step in the right direction indeed.

The Suprima S Executive and Premium are priced at RM76,688 and RM79,988 respectively on-the-road in Peninsular Malaysia.




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NUSAJAYA: Proton is confident that bookings for its latest model, Suprima S, will exceed the intial sales target of 750 units in its first month.

Its chief operating officer (Commercial), Hisham Othman, said the response for the hatchback model was "very encouraging" as the company had received hundreds of bookings although it was introduced in the market just about a week.

"From our observation, our customers are attracted to the model's exterior design, styling, colour choices and hatchback profile.

"During the test drive, they found out that this model is also good in terms of performance," he told reporters here today.

Hisham expected the Suprima S to contribute about 10 per cent to the overall monthly sales of Proton, based on growing interest for the hatchback model.

"The hatchback segment in Malaysia represents a niche market. Local customers are more fond of owning sedan models compared with the hatchback," he said.

He said hatchback models such as Suprima S were more favoured by customers with a small family.

Nevertheless, Hisham believed the hatchback market would grow every year and the model would become more popular among car enthusiasts in Malaysia.

"Our biggest market to date is Malaysia, and certainly it is our intention to export the Suprima S to foreign markets such as Australia, Indonesia, Brunei and Thailand, just like our other models previously.

"We are confident this model will get the reception in foreign market as it is recognised by the Australian NCAP (New Car Assesment Programme) with five-star rating, indicating the highest level of safety," he said.
 -Bernama
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KUALA LUMPUR: The newly launched Proton Suprima S is poised to be the "game changer" in improving the standards and qualities in the national carmaker's cars and changing public perception on Proton, Hong Leong Investment Bank said today.

It said the launching of Suprima S would enhance Proton's product range offerings and help to regain back market confidence and market share.

"We expect Suprima S to receive positive response from the public, similar to the previous launch of Saga SV in mid-June, which has received over 20,000 orders," said the investment bank in a note.

The new Proton variant priced between RM76,000 and RM80,000 and has successfully obtained Australasian New Car Assessment Programme rating of five stars and claimed to be superior to other same class hatchbacks available in Malaysia market, which are priced above RM120,000.

The bank maintained "buy" rating on DRB-Hicom with unchanged target price of RM3.36 based on 20 per cent discount to sum-of-parts valuation. - Bernama
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KUALA LUMPUR: The Proton Suprima S five-door hatchback has a "fully loaded with built-in value" tagline, and is the national carmaker's most well-equipped car to date.

The Suprima S is available in two variants, namely Executive and Premium which are priced at RM76,688 and 79,988 (metallic colour) on-the-road in Peninsular Malaysia.

It comes with a five-year or 150,000km warranty (whichever comes first), Proton's five-year free road assist and a maximum five-Star ANCAP (Australasian New Car Assessment Program) safety rating.

It has a 1.6-litre turbocharged engine, mated to a seven-speed ProTronic CVT (continuously variable transmission), that produces 140ps at 5,000rpm and a maximum torque of 205Nm from 2,000 to 4,000rpm.


Its driving dynamics is enhanced with Lotus ride and handling.

The new hatchback's fuel consumption on the combined cycle is rated at 9.1 litres per 100km.

The new car was officially launched by Proton advisor and former Prime Minister Tun Dr Mahathir Mohamad at the Matrade Exhibition and Convention Centre, Kuala Lumpur.

Also present was Proton executive chairman Tan Sri Mohd Khamil Jamil who said, "The Suprima S comes with the highest safety standards Proton has offered. This is the future we envision for all our products and services, and represents the benchmark we set for the standards and quality that Proton aims to deliver to its customers."


Standard safety features for the new hatchback include six airbags, ABS (anti-lock braking system) with EBD (electronic brake force distribution), brake assist, ESC (electronic stability control) with Traction Control, Isofix and top tether mount point, front active head rest, front and rear fog lamps, all-round disc brakes, and rear parking sensors.

Also standard are projector headlamps, rear LED light guides, tail gate remote release, and a WiFi-enabled Proton Infotainment with Android-based operating system which features a seven-inch LCD touchscreen with DVD player, built-in GPS navigation, bluetooth, USB and iPod connectivity.

Meanwhile, features that are found only in the Premium variant include Hill-Hold Assist, front parking sensors, reverse camera, automatic headlamps, leather upholstery, six audio speakers, DRL (daytime running lights), paddle shifters, automatic climate air-conditioner, push start button, auto cruise and auto front wipers.


The Executive variant gets 205/55 R16 tyres while the Premium variant has 215/45 R17 tyres.

The Executive variant comes with water repellent fabric seats and four audio speakers.

The new hatchback's 427-litre rear luggage volume is said to be best-in-class.

Five colour choices are available: Fire Red, Tranquility Black, Solid White, Genetic Silver and a brand new colour, Atlantic Blue.


Proton chief operating officer (commercial) Hisham Othman said the name Suprima S is derived from the word "supreme", and reflects superiority in engineering, safety and performance.

"The S means sports. It is a hatchback, and meant to be sporty."

Hisham also said the Suprima S is not a Proton Preve hatchback.

"It is a new model for the hatchback segment."


Bernama quoted Poton as saying it is initially targeting to sell 750 units of the Suprima S locally per month.

Mohd Khamil however reckoned that it might exceed the target due to the current demand for hatchback cars from young customers.

"We are also looking at the export market as soon as possible, maybe within this year.

"We are targeting markets within the Asia Pacific for the time being, and probably we will start off with the Asian region such as Indonesia, Thailand and Australia."

However, Mohd Khamil said Proton would first ensure that it could meet domestic demand before exporting the model.
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KUALA LUMPUR: The launch of Proton Suprima S will hopefully correct the public perception that the local car manufacturer produces sub-standard cars, said Proton adviser Tun Dr Mahathir Mohamad.

This is necessary because Proton manufactures cars that meet international standards, he said.

“I hope the perception that Proton produces cheap, low quality cars will be corrected because Proton cars are of the same standard as other famous car manufacturers,” he said at the launch of Suprima S at the Malaysian External Trade Development Corporation (Matrade) Convention Centre here earlier today.

Dr Mahathir launching the Suprima S at the Matrade Convention Centre in Kuala Lumpur.

Suprima S is Proton’s first “hatchback” model fitted with safety features such as six airbags, anti-lock braking system (ABS) and electronic stability control (ESC).

Dr Mahathir said the Suprima S was designed to attract the younger set of buyers who were keen on the hatchback as it is more sporty than the sedan.

Suprima S is available at all Proton showrooms nationwide with prices starting from RM76,338 for the Executive model and RM79,638 for the Premium model.

Public Land Transport Commission chairman Tan Sri Syed Hamid Albar, who was also present at the ceremony, was announced as the first buyer of the Suprima S.

Also present were Dr Mahathir’s wife, Tun Dr Siti Hasmah Mohamed Ali and Proton executive chairman Tan Sri Mohd Khamil Jamil. — Bernama
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SHAH ALAM: Bookings for Proton Saga SV, launched by Proton Holdings Bhd in June, has surpassed 12,000 units, Proton Edar Sdn Bhd chief executive officer Hisham Othman said last night.

"I'm very happy. This is a very encouraging figure. The product that Proton produced has fulfilled Malaysians' taste," he told reporters at a breaking-of-fast event with Proton employees.

Former Prime Minister Tun Dr Mahathir Mohamad, who is also Proton advisor, attended the event.

Hisham said Proton Edar expected the demand for Proton Saga SV to continue to rise as the car provided value for money, with safety features like airbags for front seat passenger even though the price was RM5,000 cheaper than previous Proton Saga models.

On the total number of Proton Saga SV that have been registered, Hisham said the initial target was only 2,000 units a month, but this month alone 5,500 units have been registered.

Asked on the Preve hatchback model to be introduced in the market, Hisham said the model will be launched this year. He declined to elaborate.  – Bernama
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KUALA LUMPUR: Proton Edar has been appointed as a PosLaju authorised agent, and will provide certain services such as Next Day Delivery for documents and parcels, PosLaju International – Express Mail Services (EMS) at selected outlets.

Initially, four Proton Edar outlets in the Klang Valley will offer selected PosLaju services, followed by nine more outlets in Peninsular Malaysia by July 5 as well as two outlets in East Malaysia by the third week of July.

This marks a significant milestone for Pos Malaysia and Proton who are member companies of DRB-HICOM – and is in line with the group’s aspiration for intra-group synergies.

"We believe that synergistic collaboration within the DRB-HICOM group is a key to unlock various potentials, drive us towards developing services and solutions that will benefit our mutual customers as well as accelerate our transformation plans,” said Pos Malaysia covering group chief executive officer Mohd Shukrie Mohd Salleh.

“Proton Edar showrooms are located at strategic locations and we operate five and a half days a week, it’ll provide great convenience to customers, said Proton Edar chief executive officer Hisham Othman.

The PosLaju Authorised Agent business model was introduced on December 3, 2012 and provides opportunities for new and existing companies as well as entrepreneurs to generate additional income and grow their business together with PosLaju.

To date, more than 100 PosLaju Authorised Agents has been appointed which enables customers to get access to PosLaju’s services at Ikobana (41 outlets), Mail Boxes Etc (36 outlets), MPH Bookstore (4 outlets) and individual agents (26 outlets).

From left: Proton deputy chief executive officer Datuk Lukman Ibrahim, executive chairman Tan Sri Mohd Khamil Jamil and Pat Wahid, who is Proton director of group marketing, branding and motorsports, at the launch of the “Nama Siapa Hebat” contest.

Meanwhile, Proton has also launched the the “Nama Siapa Hebat” contest, inviting Malaysians around the country to contribute to name its upcoming, all-new compact car.

The contest will end on July 25, 2013.

The grand prize winner will win the Premium version of the new model, while other attractive prizes also include holiday packages, cash prizes and electrical gadgets worth more than RM120,000.

Proton executive chairman Tan Sri Mohd Khamil Jamil said the new model is expected to be introduced in Malaysia in the first half of 2014.

“We are the national automotive car company. It is only right that the Malaysian public share our pride and play a significant part in naming the new Proton car,” said Mohd Khamil Jamil.

“This new compact car is extremely stylish, and is targeted at those from all walks of life who love an active lifestyle,” he added.

All Malaysians from the age of 12 are eligible to participate in the “Nama Siapa Hebat” contest.

For the entry to qualify, all names submitted must be in Bahasa Malaysia containing no more than six letters.

The name may be in alphabets or a combination of alpha numeric, but cannot be all numeric.

The proposed name must also not have any association with the animal kingdom.

All entries must be supported with a rationale for the name.

Participants can submit as many entries as possible, either via mail, or online at namasiapahebat.proton.com.

Forms for the “Nama Siapa Hebat” contest are available at Proton service centres nationwide.
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